In short, yes!!! Fish absolutely see color and your bait’s appearance is a big deal. The tricky part for us is knowing which of the 111,840,799 in our tackle box to use. The overwhelming factor that I consider when choosing bait color is the presence of light. Light underwater is a fancy way of saying water clarity. My curiosity to understand why some very unnatural colors catch bass lead me to get a better understanding of this subject. You can check it out in detail here . https://youtu.be/73SKBdXmc9U.
After taking a deeper look I found out that our baits often times look different below the water than they do above the water. The reason for the change is always light penetration. Light is hindered by sediment (mud), water depth, clouds,wind, rain, etc. Without light our colors fade and lose vibrancy with each level of loss light. The most interesting find was the fact that some colors fade and lose vibrancy quicker than others. Reds, oranges and browns fade to silhouettes the fastest. I go into more detail in the video link above. This fact throughly explains why colors like pink, chartreuse, greens, blue, and violets work so well even though nothing in nature even remotely resembles these colors. The attraction is the the contrast with the surroundings!!!! The subject goes way deeper than I ever meant to go but if you’re a die hard fisherman you owe it to yourself just to give it a look. You’ll understand why some colors work so well and why the goofy stuff can outperform the really realistic colors at times. I also found out some of my favorite colors for stained or muddy water is probably more so my preference and actually hold no merit for use. They worked because that’s what I used. Period. With no light color is irrelevant and bass use motion and sound to find our baits. See this video - https://youtu.be/CMjxmzqSwdk Even so in clear deep water there’s still very little light. Little light and no light is a huge difference and requires adjustments. That’s why we have 111,840,799 colors of soft plastics. Color definitely makes a difference!