Does Bait Color Matter
In short, yes!!! Fish absolutely see color and your bait’s appearance is a big deal. The tricky part for us is knowing which of the 111,840,799 in our tackle box to use. The overwhelming factor that I consider when choosing bait color is the presence of light. Light underwater is a fancy way of saying water clarity. My curiosity to understand why some very unnatural colors catch bass lead me to get a better understanding of this subject.